A four-hour grind, gone. Your tech leaderboard, the reviews you hand-tally, your closing-rate trend, and your meeting notes — in one place, ready Thursday morning.
Curtis Colbertcurtis@radmiddle.comPhase 1 of 5
01
The four-hour Wednesday.
What that block actually contains, in your words.
~ Service Titan
Pulling all the data into a "nice colorful spreadsheet."Calls, closing rates, tech performance, callback notes — all by hand.
~ 6 platforms
Reading every review across Facebook, Google pages, BBB, Angie's, Network.Plus Nextdoor monthly. Looking for tech mentions.
~ Pen & paper
Hand-tallying tech names."I'll just write down everybody's name on a piece of paper and each time they get a review, I just put a little tally."
~ 100 calls/wk
Click-through review for callback fault attribution.Was it a warranty, or did the tech mess up? Has to be you, has to be nuanced.
~ Notes
Composing the meeting notes.Bullets typed during the week, run through AI, printed for Thursday.
Total weekly cost
~4 hours of your time, every Wednesday
Often starting at 2:30 AM. ~3.6 hrs reclaimable. ~$14,000/yr in your time alone — before training, before reviews, before everything else Phase 1 unlocks.
02
Phase 1 — the Wednesday-night dashboard.
Nine deliverables. One platform. Built in 4–6 weeks.
Fireflies summaries plus action items, on the dashboard, ready to walk into the meeting.
NOT IN PHASE 1
QuickBooks (Rose's domain — separate scoping with her). Nextdoor and "Network" stay manual, matching your current monthly cadence. SEO and Google Ads — you didn't ask for them on the dashboard. AI after-hours voice — deferred while the vendor space matures.
03
The dashboard, previewed.
Eight panels. Each ties to something you said you wanted to see, or a metric you don't have today.
Wednesday — May 6, 2026
refreshed 02:00 AM · all sources live
Closing Rate · Co
82.4%
▼ 3.2 pts vs Q4 — below ST plumbing target of 90%
Calls · April
432
▲ 8.1% vs March
Avg Ticket
$687
flat MoM
Tech Leaderboard · Last 7 Days
Tech
Calls
Close %
Avg $
Reviews
Flag
Marco
22
91%
$742
5
clear
James
19
84%
$612
3
clear
Tomás
17
76%
$528
2
2 callbacks
Devon
15
80%
$655
4
clear
Carter
12
67%
$489
1
review needed
Reviews Since Last Meeting
★★★★★
"Marco was on time, walked me through the price before, fixed it fast."
Google · attributed: Marco
★★★★★
"Devon explained the warranty options clearly."
Facebook · attributed: Devon
★★☆☆☆ ⚠
"Tech said he'd call back about the part order. Two days later, nothing."
Google · attribution pending · NEEDS RESPONSE
★★★★★
"James went above and beyond."
BBB · attributed: James
Lead Source ROI · Last 30 Days
Source
Spend
Booked
Revenue
ROAS
Angi
$18,000
62
$42,540
2.36x
Google Ads
$4,200
38
$28,170
6.71x
Referral
—
71
$54,890
∞
Repeat
—
54
$39,210
∞
Lead Response SLA · < 1 min target
38%
of Angi leads contacted within 1 minute
trend ↑ since instrumentation began · NEW METRIC
Closing Rate Trend · 12 Weeks
commercial-lag adjusteddashed = ST plumbing target (90%)
Callback Flag Inbox · Needs Your Eyes
3 calls flagged for review.
97 auto-cleared (not callbacks).
~3 min total review time, vs. 100-call click-through.
Last Company Meeting · Auto-Notes (Fireflies)
Action items: Follow up with Mr. K on water-heater estimate · Review Tomás callback rate with him 1-on-1 · Approve April Angi spend extension · Order Ferguson backup units Topics: Q1 callback trend · summer ramp staffing · maintenance plan auto-renewal idea
Mock data · your view will pull live from Service Titan, Google, GatherUp, and Fireflies.
04
How we get there.
Six weeks, kickoff to first live Wednesday.
WEEK 1
FoundationsService Titan sandbox + live data access in place. GatherUp $99/mo subscription set up. Google Business Profile OAuth granted. Fireflies seat live for your Thursday meeting.
Discovery + dashboard v160 minutes with you and your current Excel sheet. Map columns, KPIs, the visual style you like. First eight panels rendered against live data.
WEEK 4
PolishClosing-rate commercial-lag math validated against your historical data. Callback flag thresholds tuned. Lead-response SLA tracker calibrated. Onboarding walkthrough with you.
WEEK 5
First live WednesdayYou walk into Thursday's meeting with the dashboard open. No 2:30 AM session. No hand-tally. Notes from the meeting itself land in Fireflies.
WEEK 6
IterationWhat you wish was different after seeing it live. Feature ticketing module turned on. Phase 2 conversation starts.
05
What's it worth.
The reclaimed-time math, your numbers. Edit the values to your reality.
Pause maintenance any time and keep the dashboard. We can resume later if your needs change.
07
What comes next.
Each phase is a separately quoted project. You decide if and when. Nothing committed today beyond Phase 1.
PHASE 02 · TRAINING
Modular video pipeline + quizzes
$3,000 setup · +$100/mo
Chunk your existing 1.5-hour video into 5–10 minute chapters. Embedded quizzes after each. Per-tech progress tracked on the Phase 1 dashboard. Targets the 20–30 hours/week you spend training in person.
+ details
Deliverables. Video chunking pipeline (Curtis builds, you approve cuts). YouTube unlisted hosting with API-driven chapter markers, replacing your $9.99/mo Capcode. Quiz module with retention-style questions. Quiz results panel on the dashboard showing per-tech completion + scores + retake history. Initial product-familiarization docs captured from your "couple hours" effort.
Replaces. The 1.5-hour single video that's hard to keep attention on. The "watch it again" loops. The in-person product walkthroughs that Don has been waiting for.
PHASE 03 · DOCUMENTS
iPad-ready document portal
$2,500 setup · +$100/mo
Searchable, iPad-optimized repository for SOPs, financing flows, and customer-specific procedures. Starts with the ~100 most critical docs. Tags for All American Facilities vs. HomeServe vs. residential. The GreenSky walkthrough as a structured flow, not just a doc.
+ details
Deliverables. Document storage with tagging (customer / topic / product / financing partner). iPad-optimized search UI (responsive web, no native app). Tag filter system. GreenSky financing as a structured multi-step walkthrough. Role-based auth — admin vs. tech. Initial doc upload (you and Dan curate; we load and tag).
Future. Chatbot on top of indexed docs is a small additional layer (~few hours) once the corpus is populated. Not in initial scope.
PHASE 04 · QUICKBOOKS INTEGRATION (ROSE)
Rose's workflow, automated
scoped after Rose discovery
Sized after the discovery call with Rose. Likely to include payroll auto-generation from Service Titan job closures, Ferguson multi-invoice PDF reconciliation into QuickBooks, refund workflow tightening, AmEx/expense reconciliation, and the HVAC vs. plumbing P&L split she's been working on for 2025.
+ context
Substantial scope — this is the "QuickBooks is more of a Rose thing" piece you flagged. Real work, real value. Quoted on its own after we sit down with her and walk her current workflow. Sized realistically; not a small add-on.
PHASE 05 · SERVICE TITAN DEEPER UTILIZATION
Inventory + ST-only feature activation
scoped separately
The ST-side automations that don't touch QuickBooks. Inventory threshold-based auto-replenishment with Ferguson, ST features that aren't on yet, dispatch + scheduling tweaks. ~15% feature utilization on a $7K/mo platform is real opportunity — but the QuickBooks pieces (Phase 4) come first, then this fills the rest.
+ context
Order matters: Phase 4 happens with Rose, Phase 5 happens with you. Some workstreams (payroll auto-gen) overlap both — they get bundled into Phase 4 because Rose has the QuickBooks-side approval to give.
PHASE 06 · AI AFTER-HOURS VOICE + LEAD RESPONSE
Deferred · re-evaluating in 60–90 days
vendor + integration
The vendor space (Avoca, Numa, Podium) is moving fast. Better to vet a couple in 60–90 days than build something that gets eclipsed in six months. Includes the Angi instant-text micro-feature when we get there.
+ context
Goal: capture the 82% of Angi leads that go uncontacted today. Industry data shows <1-minute response lifts conversion ~390%. Your $18K/mo Angi spend is the prize. Most likely path is reseller + integration of an existing AI vendor, not a custom build.
08
What I need from you to start.
01
Service Titan sandbox + live data access.
The one piece that could push kickoff a week or two if it's not in place.
02
Read-only logins.
Facebook business page, Google Business Profile (one OAuth click), Angi for Pros, BBB.
03
Your current Wednesday Excel report.
For the discovery session — I want to template directly against it.
04
One quick clarification.
When you said "Network" was one of your review sources — did you mean Networx, or another platform?
05
An hour with Scott and Rose.
Separate scope. Pain points around QuickBooks, refunds, payroll, invoice reconciliation — Rose's workflow and where it gets stuck.
06
DNS access at GoDaddy.
One CNAME record so the dashboard lives at dashboard.nextplumbing.com (or portal. / admin. — your call). ~5 min for whoever manages the domain.
Let's get the first Wednesday back.
Reply, text, or grab time on the calendar. Once Service Titan sandbox is live, Phase 1 lands in 4–6 weeks.